The company is still becoming itself. That is the moment W² shows up, with conviction instead of a wait-and-see.
An early-stage venture firm
The first check,
then the work beside it.
W² backs companies at pre-seed and earlier. We lead with the first check, then spend six months inside the company pushing it to grow exponentially: team, customers, and the next round.
Companies in the partnership
The portfolio →
The practice
A narrow brief: early companies, a first check, and time.
W² writes the first institutional check. The firm is built for companies that have not taken one.
A few companies at a time, so the work is actual and the attention is undivided.
After the check, the firm is inside the company with one job: make it grow exponentially. Team, customers, and the next round.
How a partnership starts
Founders come to the firm. W² decides. The ones we back get the firm in the room.
- 01
The pitch
Tell us what you are building, who is building it, and why this is the moment for a first check. A deck and a short written application; every one is read and answered.
- 02
The decision
We read the company closely, talk to the founders, and do a short diligence. A yes is a decision to work together, with terms drafted for the company.
- 03
The six months
W² stays inside the company and pushes: the growth curve, the team, the next round. Founders who want the structured version join the firm's program; everyone gets the firm's time and network.
After the check · six months
Six months of grind, to grow exponentially.
By the time the check lands, the company already has customers. The half year after it is about multiplying them, and the firm is in it: a weekly working session that never skips, the firm's people inside the company, and one job: bend the growth curve up.
26weekly sessions
1growth number, doubled on a schedule
0sessions skipped
- Month 1Set the curve
The check lands. One growth number, a target that doubles, and the weekly working session that starts and does not stop.
- Month 2Build the engine
What already works, made repeatable: the sales motion, onboarding, and the product loop that brings in the next customer without the founders in every call.
- Month 3Hire ahead of demand
The ten people who multiply the founders, sourced from the firm's network and closed with the partners in the room.
- Month 4Multiply the customers
From the first customers to the next hundred. Channels tested, pricing raised, the firm's network opened up.
- Month 5Compound
Revenue, retention, and runway reported the way the next investor reads them, growing month over month.
- Month 6The next round, from strength
A company that is visibly accelerating. Narrative, materials, and introductions, with the firm in the room.
Not ready for a check yet?The three-month acceleration program: zero to one.Twelve weeks inside the firm, from an idea to something in use, with everything provided. Finish, and the company is eligible for W²'s first check.
About accelerationWhat we look for
The pattern across the companies the firm has backed.
- A founder close to the problem
You have lived inside the problem long enough to see what others miss.
- Something already in use
A product someone depends on, or a clear reason they will within months.
- A market that is becoming larger
A shift that makes a new company possible now, and makes incumbents slow.
- A first check, honestly needed
You have raised from friends or no one. The firm's check changes what you can build.
Questions founders ask
The short answers. The long ones are on the FAQ.
What stage does W² invest at?
Pre-seed and earlier. The firm leads with the first institutional check and keeps working with the company after.
How fast is a decision?
The firm reads every application and answers each one. A yes starts a short diligence period; terms are drafted for each company.
Is the six-month program required?
No. Every company gets the firm's time. Founders who want the structured version opt into the program when they apply or any time after.
If this is your stage, pitch W².
Pre-seed or earlier. A company where we would be writing the first check. Every application is read by the firm.